If you are not familiar with dan kennedy, he is a serial, multimillionaire entrepreneur, in his 35 th year as a sought after, celebrated business and marketing advisor, presently communicating his advice to over 1million business owners annually. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. How to attract a flood of new customers that pay, stay, and refer kennedy, dan s. Dan kennedy magnetic marketing sales system toolkit for. Original renegade millionaire sales letter from dan kennedy. With magnetic marketing i didnt have to worry about marketing. When it comes to home study marketing programs, dan kennedy. Dan kennedy appears with marketing greats and celebrities like zig zigler, tom hopkins, bill cosby, and. This is a book summary of magnetic marketing by dan kennedy. The magnetic marketing systems toolkit is a complete, transformational marketing department in a box designed to teach you how to attract tons more ready to spend customers and create a cash flow surge whenever you want. Founded by marketing legend dan kennedy in 1993, magnetic marketing publishes the famous no b.
Magnetic marketing is a membership community of entrepreneurs and business owners who are dedicated to growing their businesses with better marketing. Simple tweaks you can make to your business, so you can make more money now. How to attract a flood of new customers that pay, stay, and refer. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, littleknown, profitproven direct mail strategies for any business. Dan kennedy authored the bestselling book, magnetic marketing, in which he challenges entrepreneurs and business owners to dump the boring corporate marketing they are doing that commoditizes them into sameness and has them chasing customers and begging for business. Marketing legend dan kennedy speaks to over 200,000 people a year and is one of the most indemand direct marketing consultants in america today.
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